FairPrice housebrandproducts were introduced since 1985 to offer better value and savings to customers. Today, the sub-brands under the FairPrice housebrand umbrella, namely FairPrice housebrand, FairPrice Gold, FairPrice Pasar, FairPrice HomeProud and Budget, continue providing quality products at great value to customers from all walks of life. In July 2008,Pasar Organic was introduced to offer customers truly organic produce at affordable prices.
Everyday Low Price Items
In line with its social role, FairPrice maintains a basket of 400 essential items that are competitively priced. At least 90 per cent of Everyday Low Price items are among the lowest priced in the market. The initiative, verified through regular price surveys, underscores our commitment to making essential items affordable for all our customers.
GST Absorption
The GST Absorption Programme was started in 1994 when the GST was first implemented. FairPrice took the initiative to help cushion the impact of the tax by absorbing the tax for a year. FairPrice activated the GST Absorption programme in 2003, 2004 and 2007 when there were GST increases.
2 % Discount To Elderly on Tuesdays
Since 2002, FairPrice has been extending a 2% discount to senior shoppers aged 60 years and above when they shop on Tuesdays. This is to provide financial relief for senior citizens who are no longer working and earning an income. It also serves to encourage active senior citizens to shop for the family and promotes an active lifestyle for seniors as well as family bonding. On average, about 40,000 senior citizens enjoy the 2% discount every Tuesday at FairPrice stores.
LinkPoints and Rebates
LinkPoints loyalty programme was rolled out in 1999 to provide greater value and savings to customers. Customers can use their accumulated LinkPoints to offset their purchases instantly at FairPrice stores. Every year, more than 500,000 FairPrice members will also get attractive rebates for their purchases.
Yellow Dot Items
To help customers stretch their dollar further, FairPrice introduced a range of “Yellow Dot” basic items that are 20 to 25 percent cheaper than comparable top national brands. The lowest-priced in their respective product categories, these basic items can be identified by a yellow dot on point-of-sales materials at FairPrice stores.
Overview
