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As a responsible business operator, FairPrice strives to protect the confidentiality, integrity and availability of all customer data against errors, sabotage, fraud and breach of privacy.
FairPrice takes all reasonable steps to ensure that the Customers’ personal data are kept in a safe and secure manner and that no unauthorized access to the Customers’ data is allowed.
By registering/using with this web-site, the Customer authorizes FairPrice to collate, store and use personal information about the Customer for any/all the purposes listed herein:-
a) To process and complete the on-line/off-line transaction with the Customer;
b) To determine how to improve FairPrice On-line site by gauging areas, features and products which are most popular with the Customer;
c) To personalize and improve FairPrice site for the Customer e.g. FairPrice may recommend products or features that Customer may like based on what the Customer liked in the past;
d) To carry out studies on FairPrice’s service levels, market satisfaction and areas which require further improvements;
e) To determine by way of statistical analysis, market patterns and trends with a view to meeting Customers' needs;
f) To handle and deal with Customers’ feedback in a methodical and efficient manner;
g) To enforce any legal and equitable rights that FairPrice may have vis-a-vis other Parties; and
h) To respond to valid Court Orders, legal process or to establish our legal rights or defend against legal claims
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