NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate
the cost of living in Singapore. From one supermarket, it has grown to become Singapore largest retailer, with a
network of over 230 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress
and Cheers convenience stores, to serve the varied needs of people from all walks of life.