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Our HouseBrand
Our Housebrand Landing

FairPrice Housebrand was introduced in 1985 to offer better value and savings, and make essential items more affordable to our customers. The items are, on average, priced 10 to 15 per cent lower than comparable products.

ABOUT FAIRPRICE HOUSEBRAND

FairPrice Housebrand was introduced in 1985 to offer better value and savings, and make essential items more affordable to our customers. The items are, on average, priced 10 to 15 per cent lower than comparable products. Today, the sub-brands under the Housebrand umbrella include FairPrice Housebrand, FairPrice Gold, Pasar, Home Proud and Budget, and continue to provide great value to customers from all walks of life. In July 2008, Pasar Organic was added to the range, offering organic produce at truly affordable prices Quality foods, fresh produce, value items, and household products - there's something for everyone from FairPrice Housebrand.

 

  • FairPrice Gold

    Premium offerings for those who seek the finer things in life

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  • FairPrice Housebrand

    A trusted brand with more than 500 products at great value without compromising on quality

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  • Pasar

    The natural choice for quality fresh produce, fruits and vegetables

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  • Pasar Organic

    Fresh organic produce approved by organic food certification bodies such as Organic Thailand

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  • Home Proud

    Smart solutions for your home and office

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  • Budget

    Great value for basic everyday items

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