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Mission, Vision & Values

Mission, Vision & Values

Our Vision

To be Singapore's Leading World-Class Retailer with a Heart

Our Mission

To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.

FairPrice aims to be the

  • Best Place to Shop
  • Best Place To Work
  • Best Corporate Citizen

Our Core Values

  • Customer-Focus
  • Teamwork
  • Professionalism
  • Empathy
  • Caring
  • Trustworthy

Brand Promise

        EXSA Award    Community Chest Logo    

 

Global Compact    New ISO 9001 Logo    New HACCP Logo    S Class Logo

 

Quality

We ensure quality products through regular audits and compliance with regulations and standards.

Value

We offer value for money through rebates, Linkpoints, discounts, Everyday Low Price items and FairPrice Housebrand products.

Service

We deliver good service by training our staff and rewarding good performance.