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Singapore's Most Trusted Supermarket
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Singapore's Most Trusted Supermarket


FairPrice continues to be Singapore's Most Trusted Supermarket, as shown by Reader's Digest Trusted Brand survey

FairPrice won big at the Reader's Digest Trusted Brand Awards held on 17 May 2012, bagging the prestigious Platinum Award in the Supermarket category (Singapore) for the fifth consecutive year. FairPrice's Housebrand cooking oil and rice also garnered a Gold Award each in the local individual Cooking Oil and Rice categories for the fifth and second consecutive year respectively.


The Reader's Digest Trusted Brand Awards measures brand preference through consumers' votes and is conducted in partnership with Ipsos this year, one of the world's leading custom research firms. The Platinum Award is the highest accolade given to a brand in each category. It is awarded to the brand with scores three times or more than, or scores at least twice that of the closest competitor with an average rating of at least 4 out of 5 points for the qualitative criteria. "We thank our customers for their votes of trust in FairPrice. Having received this award for the fifth consecutive year is testament to all the efforts that we have put in to provide quality products at best value and service to our customers. As a trusted brand, we know that it is important not only to serve our customers well but also to serve the needy in the community and join hands with our customers in protecting our environment. As a trusted brand, it is our responsibility to do the right things for our customers, our community, our staff and the environment," said Mr Seah Kian Peng, CEO (Singapore), NTUC FairPrice.

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