Find out your Shopper Type!
Let’s celebrate the end of the year together! This is our annual way of saying ‘thank you’ to our customers. Each year, we celebrate you and take a moment to reflect on your journey with FairPrice.
Discover which shopper type you are!
Don’t miss out on your shopper type reveal!
Opt in to notifications from FairPrice Group in order to receive your shopper type reveal in December 2025! Follow the steps below:
- What are the shopper types?
There are five shopper personalities: The Fresh Expert, The Indulgent Shopper, The Health Nut, The Convenience Shopper, and The Smart Saver. Your 2025 shopper type will be determined based on your purchases made up to 30 November 2025. - How do I know my shopper type?
Continue shopping till the end of the year. Your purchases will shape your shopper profile, which will be revealed by 9 December 2025. Look out for it in your email inbox and/or FairPrice App push notification! Make sure you are opted in to communication to receive your shopper type. - How do I opt-in to communications to receive my shopper type?
Opt in with the following steps: Click on “Notifications” > click on the drop-down button for “FairPrice Group” > ensure the “email” option is turned on. For App push notifications preferences, it can be managed via your mobile device in Settings > Notifications. Make sure you have downloaded the FairPrice App on your mobile. You can manage your preferences athttps://www.fairprice.com.sg/accounts?tab=preferences. - When will I receive my shopper type?
We will reveal your shopper profile on 9 December 2025. Look out for the communication via email or App push notification. - Who is eligible to receive the communication?
You are eligible if you are a FairPrice Group app member and have opted in to receive FairPrice Group marketing communications (email and/or push notifications) before 30 November 2025. - When do I need to opt in to receive shopper type communications?
You will need to opt in by 30 November 2025 to receive your shopper type.
