Did you know that Singapore produces less than 10% of its nutritional needs locally? That leaves plenty of room to improve our food security.
And here’s where you can help! When you buy local produce, you contribute to Singapore’s ’30 by 30′ goal, which aims to build up our agri-food industry’s capability and capacity to sustainably produce 30% of our nutritional needs by 2030. In this way, you play a part in strengthening our country’s food security!
Featured Local Farmer – VegeMagic

VegeMagic grows high-quality vegetables sustainably, cultivating pesticide-free produce in their indoor farm. By harnessing technology, their vegetables are harvested daily at the peak sweetness and crunchiness, guaranteeing unmatched freshness.
A sneak peak at the VegeMagic farm:
Sneak peak into Vegemagic farm:




VegeMagic products are available at these FairPrice outlets

- Hillion Mall
- Kang Kar Mall
- Northpoint City
- Our Tampines Hub

- Bedok Mall
- Bukit Timah Plaza
- Causeway Point
- Coronation Plaza
- Hougang St 21 Central
- Katong V
- Paya Lebar Quarter
- Sengkang Grand Mall
- The Woodleigh Mall
- Thomson Plaza
- Zhong Shan Park
- Valley Point
- Waterway Point

- AMK Hub
- JEM Jurong East
- Jurong Point
- NEX Mall
- Parkway Parade
- Vivo City
Spot the logos to support local produce!

SG Fresh Produce Logo
1 star indicates that the produce is grown in our local farms.

Good Agricultural Practice Logo
2 stars indicate that the produce is grown in a Good Agricultural Practice (GAP) certified farm which ensures quality assurance for consumers, in addition to its local origins.

Clean and Green Logo
3 stars indicate that the produce is grown in a certified farm which adopts both GAP and sustainable practices with efficient use of resources, in addition to its local origins.