Say Cheese this Christmas with SmartChoice

Say Cheese this Christmas with SmartChoice

Create a dish suitable for Christmas with one of the new SmartChoice Shredded Cheeses!

Post a picture of your Christmas dish with at the packaging of at least one SmartChoice Shredded Cheese product in the same picture on Instagram with the following tags/hashtags: @fairpricesg #smartchoicesingapore #smartchoicechallenge #fairpricesg

Contest date: 19 Nov to 26 Dec 2021

Win a Tefal Equinox 9L Toaster Oven OF500E worth $79.90 with SmartChoic IG contest!

Example Photos:

Kimchi Cordon Bleu using SmartChoice Cheese
Mozzarella Balls Stretch using SmartChoice Cheese
Mozzarella Balls using SmartChoice Cheese

Participating SmartChoice Products

SmartChoice Shredded Mozzarella

SmartChoice Shredded White and Red Cheddar

SmartChoice Shredded Mozzarella and Red Cheddar 125g

SmartChoice Shredded Mozzarella and Red Cheddar

“SmartChoice Say Cheese This Christmas Instagram Challenge” (“Contest”) is organised by NTUC FairPrice Co-operative Ltd (“FairPrice”) on its social media platforms (“Platforms”) as follows:

a. FairPrice Instagram Page –

The participating period for the SmartChoice Say Cheese This Christmas Instagram Challenge starts on 19 Nov 2021, 0000 hrs and ends on 26 Dec 2021, 2359 hrs. FairPrice reserves the right to alter the participating period.

The act of the participants tagging their post with @fairpricesg and hashtagging their post with #smartchoicechallenge, #smartchoicesingapore and #fairpricesg constitutes acceptance of these Terms and Conditions, in addition to any applicable terms of use found on the Platforms.

Please read the following Terms and Conditions below before participating in the contest to ensure that your entry is valid.

A. Contest

To join, participants have to:

  1. Prepare a dish suitable for Christmas gatherings/potluck with at least one type of SmartChoice shredded cheese product and submit an Instagram entry on the participants’ own Instagram account fulfilling the following conditions:
    • Instagram entry can be a photo, video or combination of both in a carousel. The first image has to feature the dish with the product wrapper of at least one of the participating shredded cheese products in the same photo following the examples below:
      FairPrice SmartChoice Say Cheese This Christmas Instagram Challenge
    • Upload the entry with the following tag @fairpricesg and hashtags #smartchoicesingapore #smartchoicechallenge #fairpricesg
    • Give a short introduction of the cheesy Christmas dish in your caption
  2. Participants are free to include additional ingredients of your choice to create the dish. Go crazy!
  3. Entry posts must be visible to the public throughout the contest period for entry validation and winner selection period.
  4. Each participant is eligible to win only one prize in the draw, which is assigned by FairPrice.
  5. Multiple entries are allowed, but each cheesy dish must be unique.
  6. Entries will be judged based on the following criteria:
    • Creativity
    • Aesthetics
  7. The 8 participants with the most creative entries submitted will be selected as the winners. Shortlisted entries must fulfil the following criteria:
    • Cheesy dish must be made with at least one participating SmartChoice product including
      • SmartChoice Shredded Mozzarella 125g
      • SmartChoice Shredded White and Red Cheddar 125g
      • SmartChoice Shredded Mozzarella and Red Cheddar 125g
    • Packaging of at least one SmartChoice shredded cheese product used in the dish must be featured in the first image

B. Eligibility

  1. The contest is open to all Singapore residents with eligible Identification Documents with exception to employees of NTUC FairPrice Co-operative Ltd and their immediate family members
  2. All participating entries will be screened to ensure participants are submitting entries in accordance with the instructed rules. Should FairPrice find any explicit, unrelated or unsuitable content, entry shall be forfeited.
  3. By participating in the contest, the participant understands and agree that:
    • Their personal data including name, identification, image, photographs, voice recordings may be collected, used, disclosed and/or transferred by or between FairPrice or its related or affiliated co-operatives and organisations for the purposes of conducting and administrating the contests including such matters as publicity and/or use in advertisements across all media without further notification, remuneration or compensation to me.
    • The terms featured on FairPrice’s Privacy Policy:

C. Prizes

  1. Each winner will win a Tefal Equinox 9L Toaster Oven OF500E worth S$79.90.
  2. Only selected entries will be contacted. Winning participants are to share their post to FairPrice as part of entry validation. Entries used for submission may be distributed on FairPrice Platforms. The decision of FairPrice on all matters relating to or in connection with the Contest shall be final and binding. FairPrice shall not be obliged to enter into any correspondence with any participant on any matter relating to the Contest.
  3. Winners will be notified by 6 Jan 2022 via Instagram and must fill in the google form shared with their full name, delivery address and contact number by the stipulated deadline for prize collection details. In the case that the selected participant is unable to submit the details within the stipulated period, FairPrice reserves the right to forfeit his/her prize and/or select an alternative winner. The selected prizes are not refundable, transferable or exchangeable. All prizes that are not claimed before the stipulated deadline will be forfeited.

D. General

  1. All photos shall become the sole and exclusive property of FairPrice.. Photos may be shared and distributed in FairPrice outlets with/without accreditation. FairPrice shall own and have the sole and exclusive right to use, copy, distribute, translate, modify, display and prepare derivative works of entries, as well as the right to authorise such uses by others.
  2. Participation in the Contest constitutes permission for FairPrice, its advertising and promotional agencies to use any of the winner’s names and/or likeness for advertising and promotional purposes without additional compensation unless prohibited by law. FairPrice will not be held liable for any copying, re-posting or unlawful use of the Materials or any submitted photograph/work.
  3. By participating in this Contest, the winning Participants grant FairPrice the right to publish the results of the Contest and Prizes, and disclose and publish their information (including name) on the Platforms.
  4. FairPrice reserves the right to make changes to the terms and conditions of the Contest without any prior notice.
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