Events

Unleash the Flavour with Golden Chef

30 April 2026

Golden Chef brings bold Asian flavours without the rules. It’s not about the name of the dish, it’s about how it tastes.

Our iconic Chilli Crab Paste is no longer just for special occasions. It’s now your everyday pantry staple, as versatile as soy sauce. Whether you’re a seasoned chef or a complete beginner, Golden Chef gives you a reliable base to create dishes that taste right, every time.

Get a Taste In-Store!

Join us at any of our 8 FairPrice Xtra stores for a live cooking demonstration and pick up simple tips using our Golden Chef Chilli Crab Paste.

Time: 10:00 AM – 6:00 PM
(Promoter will be away from 2pm – 3pm)

Date	Featured Dish	Store Name
2 – 3 May	Chilli Crab Tang Hoon	FairPrice Xtra Changi Business Park
9 – 10 May	Chilli Crab Mayo	FairPrice Xtra Jem
9 – 10 May	Chilli Crab Tang Hoon	FairPrice Xtra Hougang One
16 – 17 May	Chilli Crab Mayo	FairPrice Xtra Nex
23 – 24 May	Chilli Crab Mayo	FairPrice Xtra Parkway Parade
30 – 31 May	Chilli Crab Tang Hoon	FairPrice Xtra Ang Mo Kio Hub
30 – 31 May	Chilli Crab Mayo	FairPrice Xtra VivoCity
6 – 7 June	Chilli Crab Tang Hoon	FairPrice Xtra Jurong Point

Exclusive Offer only at FairPrice Xtra

Get a free Cooking Paste with min. $25 spent on participating products.*

*T&Cs apply. Offer valid only at participating FairPrice Xtra stores on respective weekends. A minimum spend of $25 on Golden Chef products is required. Free pastes are subject to availability, while stocks last. Participating free pastes include: Golden Chef Black Pepper Sauce, Sambal Belacan, and Char Siew Sauce.

Participating Products