Home Events In-store Just Arrived: Experience Korea’s Finest Hanwoo Beef at FairPrice Xtra

Just Arrived: Experience Korea’s Finest Hanwoo Beef at FairPrice Xtra

5 February 2026

Hanwoo Has Landed: Korea’s Finest Beef, Now at FairPrice Xtra

Korea’s most celebrated beef has officially landed in Singapore, and you can now find it at FairPrice Xtra.

Hanwoo beef, prized for its exceptional marbling, deep flavour, and tenderness, has just been freshly imported and is making its long-awaited debut here. Paired with premium Jeju pork, known for its clean taste and juicy texture, this exclusive selection brings an authentic Korean dining experience straight to your home.

Expertly sliced for hot pot, yakiniku, or tabletop grilling, these cuts are perfect for festive feasts, cosy gatherings, or an indulgent treat. From sizzling BBQ nights to comforting steamboat spreads, this is a rare opportunity to enjoy Korea’s finest meats at their freshest, right from the moment they arrive in Singapore.

Discover Korea’s finest meats at an exclusive Hanwoo & Jeju Black Pork showcase happening at FairPrice Xtra Parkway Parade on 7 and 8 February, from 10am to 1pm.

Be among the first in Singapore to experience premium Jeju Hanwoo beef and Jeju Black Pork, thinly sliced and perfect for shabu shabu or yakiniku, known for their tenderness, rich flavour, and melt-in-the-mouth texture.

Enjoy chef-led demonstrations during the session and receive complimentary gifts with qualifying purchases, available only during the event. A must-visit for meat lovers looking to elevate their festive feasts.

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