Meet the Abalone Darlings This Chinese New Year š§§
at FairPrice Xtra Play Market Store-In-Store
This Chinese New Year, FairPrice Xtra introduces a fresh and festive retail experience that blends collecting, culture, and fun. Xtra Play Market is a permanent store-in-store concept created with local experts Play Nation, designed as a vibrant destination for blind boxes, collectibles, and ‘kidult’ favourites. Featuring globally loved characters like Sanrio, Care Bears, and Peanuts, it brings a new energy to everyday shopping and taps into Singaporeās growing collector culture.
Discover the World-First Abalone Market Plush Experience
At the heart of the celebration is the Abalone Market Plush Experience, a world-first interactive concept available at FairPrice Xtra Ang Mo Kio Hub until 18 February 2026. Inspired by the sights of local wet markets, shoppers are invited to pick their favourite Abalone Darling plush from a bed of ice, just like choosing fresh seafood.
There are six unique Abalone Darlings designs, each representing a different Chinese New Year blessing such as prosperity, reunion, and good fortune. After selection, each plush is sealed on-site into a specially designed abalone can, creating a keepsake that feels festive, playful, and uniquely local. The experience turns a simple purchase into a moment worth sharing and remembering.
Festive Collectibles with Local Character
Beyond the Abalone Darlings, Xtra Play Market features Chinese New Year exclusives created just for the season. Discover Fortune Nibbles plush coin pouches shaped like pineapple tarts and kueh bangkit, designed to double as stylish bag charms for festive visits. Shoppers can also collect the Huat Ah! Crew blind boxes, inspired by familiar local New Year motifs.
These limited-edition items are available only while stocks last, making them perfect for gifting, collecting, or adding a festive touch to your celebrations.
Drop & Win: Sure-Win Fun at Play Market
Make your Play Market shopping even more exciting with our Drop & Win sure-win activity. On selected dates, spend a minimum of $35 at Play Market and get one chance to play the Plinko boardĀ and stand a chance to winĀ a mystery bag filled with toys. Join the fun from 11am to 7pm during the activation days and turn your festive shopping into a winning moment. While prizes last.
From interactive experiences to exclusive collectibles and festive rewards, Xtra Play Market adds a new layer of fun to Chinese New Year shopping.
Exclusive Line-up of Toys
Discover unique and highly collectible toys you won’t find anywhere else. Weāve curated a special selection perfect for all ages, focusing on adorable and trending characters.
- Rilakkuma Blind Box (Keychains and Plushies)
- Sanrio Breezy Scooter Series Blind Box
- Sanrio Hello Kitty Phone Accessories
Get ready for the thrill of surprise unboxings and character hunts that bring instant joy to collectors and fans alike.
Perfect for gifting, trading, or treating yourself to something fun and whimsical.
Hurry down to explore these limited selections before your favourites are snapped up!
Because the best finds are always the ones you didnāt expect.
Ā Amazing Value with
1-for-1 Promotions
Maximise your budget with our fantastic offers.
Double the fun, double the value!
Get a Chic! Popup 1-for-1 promotion at just $29.90 (featuring Brown, Choco, Sally, Leonard, and Cony).
š Collect your favourite characters and share the joy with someone special.
āØ Limited-time offer! Donāt miss this chance to double your cuteness for less!
Special Gift with Purchase Offer
Spend a little to get an extra treat! Itās the perfect way to build your collection or find a unique stocking stuffer.
Receive a Peanuts Building Box Blind Box (6 designs) with a minimum spend of $30 at the Store-In-Store.
āØ Plus, enjoy the thrill of surprise with every blind box, you never know which design youāll get!
š Limited stocks available, so donāt miss your chance to collect them all!
