With the school holidays here, why not plan an educational and entertaining family day out — and it’s free too! At FairPrice City Square Mall, kids can embark on a 15- to 20-minute “mission” and win delicious rewards — all while visiting the supermarket chain’s most sustainable store.

The store features eco-friendly touches, including energy-efficient LED lighting, shopping baskets and trolleys made from recycled plastics, a community bag rack for donating or taking unwanted reusable bags, and sustainably produced merchandise. At the Sustainability Bay, visitors can also learn about sustainability labels and product packaging.

One key attraction is the Start Strong Explorer’s Quest, a learning trail that’s perfect for primary school children (though there’s nothing stopping anyone else from giving it a go!). Once at the store, you can kick off the adventure by clicking here to access an interactive quiz hosted by Captain NetZero — or simply scan the QR code displayed in-store.

The trail leads kids on an augmented reality quest, posing engaging questions about the store's unique zones, eco-friendly chillers and other sustainable features. Along the way, they get to explore the space through a fun blend of physical and digital interactions, discovering practical tips for choosing healthier foods that benefit not only their health but also their wallet and the planet.

Feeling peckish after the trail? Fuel up with a complimentary nutri-bundle, courtesy of FairPrice! Inside, you’ll find a wide variety of wholesome foods and drinks like cereals, milk and fruit. The bundle also includes a Stay Strong Recipe Pack with five healthy, affordable and easy-to-follow recipes that uses commonly found ingredients for you to try out with your family.

START STRONG, STAY STRONG

The Start Strong Explorer’s Quest is part of FairPrice Foundation’s Start Strong, Stay Strong initiative — Singapore’s first preschool nutrition and sustainability education programme.

This initiative uses fun activities to educate children and their families about making informed food choices that benefit their health and the planet. After all, the early years are important for forming lifelong healthy eating habits.

For instance, preschoolers in selected preschool centres are encouraged to observe their families’ eating habits or role-play as nutrition detectives on supermarket adventures at FairPrice.

Who knew that eating right and grocery shopping could be this educational and enjoyable?