KEY INFORMATION

• • The New Colgate Total Enamel Strength Toothpaste with Active Prevention Plus
• • It is 3x more effective at fighting a root cause* of Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains, Bad Breath, and Cavities
• • Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start.
• • Actively remineralizes enamel helps to extend teeth's longevity and address early signs of damage.
• • This formula contains a unique system that stabilises our active ingredient and is designed for superior*** performance to help prevent many common oral care issues.
• • Its formula is boosted with Dual* Enamel Defense to fight sugar & food acids, the root causes of cavities & enamel erosion respectively
• • Use Colgate Total toothpaste twice daily to actively prevent against oral care problems before they start.
• * 2x daily brushing with 4 weeks continued use
• *** vs. non-antibacterial fluoride toothpaste

COUNTRY/PLACE OF ORIGIN

INGREDIENTS