Impossible Beef | NTUC FairPrice
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Impossible Beef
4.9|10 ratings

Key Information

  • • Made from plants- nutritious and versatile
  • • Delicious, better for the planet
  • • Uses 87% less water, 89% less greenhouse gasses and 96% less land
  • • A win-win for the environment and your taste buds!

Country/place of Origin



Dietary informationHalal
Dietary informationTrans-Fat Free
Dietary informationGluten-Free


  • • Cook it like ground meat, it's made for any ground meat recipes- spiced, sauced, braised, grilled, stir-fried, steamed - you name it!
  • • Unlike meat from cows, no need to rest after cooking
  • • Best served immediately
  • • Fully cooked at an internal temperature of 160F (71C)
  • • Best when cooked medium-rare to medium and slightly browned
  • • It cooks faster and yields up to 28% more product than 80/20 beef cooked at the same temperature


  • • Perishable: Keep refrigerated or frozen
  • • If frozen, thaw and keep unopened in refrigerator for up to 10 days


No Cholesterol, No Transfat, Source of Protein, Iron, Calcium . Primarily made from soy protein, sunflower oil, and coconut oil, with Heme. Heme is what makes meat taste like meat. It's an essential molecule found in every living plant and animal.

Additional Information

#CookImpossible. Eat meat. Save the planet. We are on a mission to make products that are good for you and good for the planet to save meat, and earth. Compared to beef from cows, Impossible Beef Made from Plants uses 87% less water, 96% less land, and generates 89% fewer greenhouse gas emissions. Each pack of Impossible Beef made from plants reduces your water footprint by 504 bottles (500ml).