5 Singaporean Brands You Should Know About

A Singapore flag being flown by 3 helicopters at the Marina Bay area.

Every dollar spent on local brands is a celebration of local talent. 

In Singapore, local brands have made their mark by prioritizing quality, innovation, and sustainability. They encapsulate the harmonious blend of tradition and modernity that Singapore represents. While our aisles are populated with a plethora of products, FairPrice also takes pride in providing a platform for showcasing our very own home-grown brands.

In this article, we’ll take you on a journey to explore five local brands and discover more about them.

Let’s dig in!


SEATOBAG is a pioneer in the Aquaculture industry, deeply committed to laying a sustainable answer to global production in marine protein — which is projected to increase to 109 million tons by 2030.

Amidst the global surge in demand for marine protein due to its heart-healthy benefits, SEATOBAG offers robust, resilient, and sustainable food system technologies. Their livestock is healthier with a richer taste due to a chemical and drug-free farming method.

Check out our range of seafood from SEATOBAG now.

Edith Patisserie: Crafting Sweet Memories

Established in 2013, Singapore’s Edith Patisserie specialises in delicious and beautifully designed layered cakes, brownies, and tarts perfect for all occasions. Striving for innovation, they create unique flavour pairings and designs, using a small-batch baking approach to ensure optimal freshness and quality.

Edith Patisserie caters to local tastes with its low-sugar, moist, and tender creations, offering healthier options for those with specific dietary needs. The bakery is named after Ethel’s mother, Edith, who passed away when Ethel was young. Try them out at FairPrice!

Check out our delicious range of baked goods from Edith Patisserie now.

BluCurrent: Bringing the Sweetness of Nature to You

BluCurrent, Singapore’s leading sustainable aquaculture firm, sets itself apart by offering daily harvested premium fish from its innovative floating fish farms. Prioritizing the welfare of marine life, their operation is set in clean, oxygen-rich ocean environments and provides large swimming spaces for their fish. 

To bolster efficiency and ecological responsibility, their AI-powered Farm Management System efficiently oversees the day-to-day operations off the Pasir Ris Coast. In this way, BluCurrent stands as an exemplary model for the future of sustainable and transparent farming, consistently producing superior-quality Red Snapper, Barramundi, and Grouper.

Try out Blucurrent’s range of fish now.

Epitex: For a Good Night’s Sleep

Can’t sleep well? Epitex has got you covered. A leading Singaporean provider of bedroom essentials, Epitex was founded in 1997 with a keen focus on innovation and quality. Offering an expansive selection of fresh fabrics and designs inspired by global trends, Epitex ensures that a refreshing night’s sleep is attainable for everyone, regardless of their individual style.

With premium materials like Egyptian Cotton, Microfiber, and eco-friendly fabrics, getting a good night’s sleep is as easy as 1, 2, 3 with Epitex! 

Shop for Epitex products now.

Sustenir: Urban Farming for a Sustainable Future

Urban farms make up for a lack of space by investing in technologies to increase yield. As a pioneer of urban farming in Singapore, Sustenir has been doing just that — With an aim to transform city spaces into lush indoor farms using innovative techniques. They grow a variety of crops, including non-native ones, breaking free from traditional farming constraints and offering fresh produce year-round.

More than a provider of fresh produce, Sustenir contributes to a greener city with their 100% clean, pesticide-free superfoods. They’re driven by the vision to nourish people and the planet, placing smart vertical farms within urban areas to reduce their carbon footprint and positively impact local communities. 

Shop for your greens from SUSTENIR today.

Our Commitment to Local Brands

The next time you’re shopping at FairPrice, take a moment to explore these Singaporean brands. By choosing their products, you’re not just ensuring quality for your family but also supporting the dreams of our local entrepreneurs. 

Let’s celebrate and support the spirit of Singapore together!

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