The month-long food-centric Finest Festival by FairPrice Finest has kicked off and is well into its first week with its slew of exciting happenings. One of the festival's biggest highlights, the "Finest on Wheels" food truck, had its first successful run on 27 August 2014 at MapleTree Business City - thanks to chef Melvyn Lee and host Victoria Cheng, the renowned food writer of Gastronommy.com.
Crowds were already flocking to the unmissable food truck parked right in the middle of the Open Plaza area even before lunchtime. What were they in line for: a complimentary treat of Smoked Salmon Panini with Rucola Salad. All the curious foodies had to do to get their hands on the Finest fare offering was follow the event's official Instagram (or Facebook) account (@fairpricesg), post a selfie with the Finest Food Truck, tag the location, and hashtag their photo with #Finestfestival2014. Needless to say, it was a selfie fest as groups were snapping shots of themselves all afternoon. Plus, the instant photobooth was an added bonus as everyone got to keep their printed selfies as a souvenir.
We joined in the fun and got in line for our complimentary Finest fare. The fresh bread buns were oh-so-soft and combined with the smoked salmon and dollops of sweet-savoury dill mascarpone and caper dressing, it was indeed a simple yet refreshing (and satisfying) treat.
The Finest on Wheels food truck is set to make its next (and final) appearance on 11 September 2014, 11am to 2pm, at 100AM's pick-up point. Follow the same steps to redeem your complimentary meal; this time it'll be Herb Butter Roasted Chicken with Caesar Salad. Get ready for your close-up!
Finest Festival takes place 21 August to 17 September 2014 at FairPrice Finest stores islandwide.