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FairPrice Housebrand
FairPrice Housebrand


FairPrice Housebrand was introduced in 1985 to offer better value and savings, and make essential items more affordable to our customers. Since then, we have expanded our range of items to meet the evolving needs of our consumers and have constantly strived to improve the quality of our products. Our Housebrand items are, on average, priced 10 to 15 per cent lower than comparable leading products and yet are as good in terms of quality.

In Oct 2019, FairPrice Housebrand refreshed its range with a brand new packaging look/feel as well as announced the plan to launch a wider range of new products to better cater to customers who are looking for more choice, quality, healthier products and convenience. Sourced from over 34 countries, our latest product launches include a new range of UHT Fresh Milk in 200ml packs sourced from Australia just for kids, Premium XO Kaya and 100% Pure Raw Honey to cater to the increasingly discerning taste-buds of consumers and even Natural Dishwashing Liquid in Soothing Lemongrass that is made from plant-derived biodegradable ingredients and with added vitamins.