Web Content Viewer (JSR 286)

Mission, Vision & Values

Mission, Vision & Values

Our Vision

To be Singapore's Leading World-Class Retailer with a Heart

Our Mission

To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.

FairPrice aims to be the

  • Best Place to Shop
  • Best Place To Work
  • Best Corporate Citizen

Our Core Values

  • Customer-Focus
  • Teamwork
  • Professionalism
  • Empathy
  • Caring
  • Trustworthy


We ensure quality products through regular audits and compliance with regulations and standards.


We offer value for money through rebates, Linkpoints, discounts, Everyday Low Price items and FairPrice Housebrand products.


We deliver good service by training our staff and rewarding good performance.