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Mission, Vision & Values
Our Vision
To be Singapore's Leading World-Class Retailer with a Heart
Our Mission
To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community.
FairPrice aims to be the
- Best Place to Shop
- Best Place To Work
- Best Corporate Citizen
Our Core Values
- Customer-Focus
- Teamwork
- Professionalism
- Empathy
- Caring
- Trustworthy
Brand Promise
Quality
We ensure quality products through regular audits and compliance with regulations and standards.
Value
We offer value for money through rebates, Linkpoints, discounts, Everyday Low Price items and FairPrice Housebrand products.
Service
We deliver good service by training our staff and rewarding good performance.