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03 August 2009

NTUC FairPrice partners local fish farmer’s cooperative to promote local farmed fish

NTUC FairPrice is responding to AVA’s latest call for the industry to support local farming, by partnering the local Fish Farmer’s Cooperative to promote local farmed fish.  FairPrice will launch a Local Farmed Fish and Seafood Fair on 6 August 2009.  Six varieties of local farmed fish will be introduced under this fair - Grey Mullet, Milk Fish, Seabass, Red Snapper, Black King fish (Cobia) and Green Mussel.  These local farm fish will be available at 45 FairPrice supermarkets across the island.

Mr Tng Ah Yiam, Director of Intergrated Purchasing at NTUC Fairprice, says: “This is part of our food supply diversification strategy.  We are glad to be working exclusively with the Fish Farmer’s Cooperative to promote locally farmed fish. This concerted industry effort will help to boost our existing sources of fish supply.  Our customers can now enjoy freshly harvested fish from local fish farms.”

To test the market, FairPrice introduced the local farmed Grey Mullet and Milk Fish at some of its stores in May this year. Sales have increased more than 20 per cent since. With positive response from customers, FairPrice is launching the Local Farmed Fish and Seafood Fair this Thursday, 6 August 2009.

Besides selling fish from local farms, FairPrice also sells fish from Malaysia, Indonesia and Thailand.

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