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26 September 2012

NTUC FairPrice and business partners donate $300,000 to nursing initiative for the elderly

-FairPrice Foundation and business partners of FairPrice donate $300,000 to the Nurses' Initiatives for Community Engagement (NICE)

-NICE provides free nursing services by providing health assessments, health education and counselling to the frail and needy elderly

NTUC FairPrice, together with its business partners, have raised $300,000 at their annual Partners Golf Day to benefit the Nurses' Initiatives for Community Engagement (NICE). The sum raised will be used to provide health assessments, health education and counselling services for the elderly who live alone or are home bound.

NTUC FairPrice's annual Partners Golf Day was held at the Sentosa Golf Club today in appreciation of the collaboration and support of its business partners over the years. This is the first time the event has incorporated a charity element where partners were invited to play and make a voluntary donation of a sum of their choice to FairPrice's chosen charity.

Mr Ng Ser Miang, Chairman for NTUC FairPrice and FairPrice Foundation, said, "Our business partners recognise that beyond business goals, FairPrice also hold social goals close to our hearts. Over the years, they have supported us in both areas enabling us to do well in order to do more good. We are thankful that today, while we show our appreciation to them for their support all these years, they too are showing their support for our cause to do good and give back to the community."

NICE was launched in February this year to meet the demand for community-based health services which is critical to help manage an ageing population of 960,000 elderly in the next two decades. Under this programme, professional nurses will visit the elderly and conduct health assessments, health literacy tests and provide one-to-one health counselling to them, helping them to manage their health better.

Currently the programme is available to needy elderly residing in Hougang, Marine Parade, Henderson, Nee Soon and Clementi. The funds raised by FairPrice's golf event will help NICE in their longer term funding support initiatives to help needy elderly and their families.

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