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28 October 2017

Cheers, FairPrice Foundation and Yeo Hiap Seng jointly donate $40,000 to needy students

  • Cheers, FairPrice Foundation and Yeo Hiap Seng donate to The Straits Times School Pocket Money Fund for the fourth year running; total donations amount to $130,000 since 2014
  • 20-cents was pledged for every purchase of Yeo’s beverages at Cheers and FairPrice Xpress stores island-wide

SINGAPORE, 28 October 2017 – Cheers, the convenience store arm of NTUC FairPrice, NTUC FairPrice Foundation (FairPrice Foundation) and food and beverage company Yeo Hiap Seng Ltd (Yeo Hiap Seng), made a joint donation of $40,000 to The Straits Times School Pocket Money Fund (STSPMF), marking the end of the one and a half month-long campaign. This is the fourth year all three organisations have partnered for a joint contribution to STSPMF.

To encourage consumers to participate in the initiative to support students from low-income backgrounds, FairPrice Foundation and Yeo Hiap Seng each donated $0.20 to STSPMF for all assorted Yeo’s Asian Drinks purchased. This took place from 15 August to 25 September 2017 at all 158 Cheers and FairPrice Xpress stores island-wide.

Mr Victor Cheong, General Manager, said, “We are proud to once again partner Yeo Hiap Seng to contribute to The Straits Times School Pocket Money Fund and are heartened by the support of our customers to benefit needy students. Students should be given equal opportunities to excel in school regardless of their financial background and we continue to do our part to collectively support them in their academic pursuits.”

To mark the occasion, 25 STSPMF beneficiaries were invited for a shopping trip at Cheers@Downtown East this morning where each were given $10 to purchase any item of their choice.

Ms Tan Bee Heong, General Manager of The Straits Times School Pocket Money Fund, received the cheque for $40,000 on behalf of the Fund at the ceremony. She added, “The Straits Times School Pocket Money Fund provides pocket money to students from low-income families to fill their often empty stomachs in schools. The donation received today will go a long way in helping more than 10,000 beneficiaries supported by the fund each year. We are, once again, very thankful to Cheers, FairPrice Foundation and Yeo Hiap Seng for choosing to commit to this meaningful cause.”

Cheers, FairPrice Foundation and Yeo Hiap Seng have been supporting STSPMF annually through this initiative since 2014 and have, to date, collectively donated $130,000 to the cause.

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