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12 February 2017

New $1.5 million milk fund scheme launched to help low-income families with young children

·      NTUC FairPrice Foundation will contribute $1 million to a new milk fund scheme; the five Community Development Councils (CDCs) in Singapore will support with a combined $500,000

·     The NTUC FairPrice Foundation-CDC Milk Fund will benefit up to 7,500 children from low-income families

SINGAPORE, 11 February 2017 – To help low-income families in Singapore with the purchase of milk powder for their children, NTUC FairPrice Foundation (FairPrice Foundation) is partnering the five Community Development Councils (CDCs) to set up a new $1.5 million milk fund scheme for children aged between 6 months and 6 years. The amount disbursed to each family is dependent on the ages and number of children in the family.

2.           The NTUC FairPrice Foundation-CDC Milk Fund comprises NTUC FairPrice Foundation’s $1 million contribution and the support of $500,000 from the five CDCs, and will benefit up to 7,500 children from low-income families. The role of the CDCs will also be to identify eligible families and distribute the milk vouchers accordingly.

3.          Mr Seah Kian Peng, Director of NTUC FairPrice Foundation, said, “Proper nutrition for young children is crucial as it forms the foundation to their overall well-being as they grow and develop. Milk is an important source of nutrients for them but families with financial constraints may have difficulties purchasing it. This new milk fund aims to make milk formula more affordable by alleviating some of the financial burden faced by needy families."

4.            Mr Teo Ser Luck, Chairman of Mayors’ Committee and Mayor of North East District, said, “The idea of a milk fund mooted by NTUC FairPrice Foundation comes very timely in the current economic climate.  The CDCs are happy to partner NTUC FairPrice Foundation in this meaningful scheme to help low-income families with the purchase of milk powder for their children and ensure their children are not deprived of milk which is highly nutritious and essential in their growing years.  We hope that more corporate entities like FairPrice Foundation will step forward and do their part for the community.”

5.            This new scheme will be launched by Mr Chan Chun Sing, Minister, Prime Minister’s Office, together with Mr Bobby Chin, Chairman of NTUC FairPrice Foundation, Mr Seah Kian Peng, Director of NTUC FairPrice Foundation, the five Mayors of the various CDCs, and Mr Desmond Tan, Chief Executive Director of People’s Association (PA).

6.             To kick off the launch, 50 families that have been identified for the scheme participated in a grocery shopping trip at FairPrice Xtra @ Nex this morning. Each family was given milk fund vouchers based on their eligibility for the scheme, $100 in FairPrice vouchers and a FairPrice personal trolley to purchase household items. The families were accompanied by FairPrice staff volunteers during their shopping trip, who shared tips on how they can stretch their dollar.

7.             All milk fund vouchers can only be used to purchase milk powder for children at all FairPrice, FairPrice Finest, FairPrice Xtra and FairPrice Shop outlets, as well as Warehouse Club.
 

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