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17 November 2018

Cheers, FairPrice Foundation and Yeo Hiap Seng donate $30,000 to support students’ pocket money needs, in fifth year of collaboration

  • Cheers, FairPrice Foundation and Yeo Hiap Seng jointly present $30,000 to The Straits Times School Pocket Money Fund
  •  20-cents was pledged for every purchase of Yeo’s beverages at Cheers and FairPrice Xpress stores island-wide

SINGAPORE, 17 November 2018 – Cheers, the convenience store arm of NTUC FairPrice, NTUC FairPrice Foundation (FairPrice Foundation), and food and beverage company Yeo Hiap Seng Ltd (Yeo Hiap Seng) mark their fifth year of partnership in contributing to The Straits Times School Pocket Money Fund (STSPMF), with a joint donation of $30,000. The initiative to raise funds with every purchase of Yeo’s beverages at Cheers and FairPrice Xpress stores has since raised close to $150,000 for beneficiaries since 2014.

For one and a half months, FairPrice Foundation and Yeo Hiap Seng involved customers by donating 20 cents to STSPMF for every drink sale, as part of the campaign. This ran from 22 August to 2 October 2018 at all 158 Cheers and FairPrice Xpress stores island-wide.

Mr Victor Cheong, General Manager, Cheers, said, “It has been five years since we first partnered with Yeo Hiap Seng to do our part for the community by contributing to The Straits Times School Pocket Money Fund, and it remains heartening to see our partner and customers come together to support students in need. We are proud to enable students equal opportunities to do well regardless of their financial background, and it is only fitting that we continue to pledge and celebrate our commitment to this meaningful cause, and spend valuable time with the students today.”

To commemorate the annual initiative, 20 STSPMF beneficiaries were invited for a shopping trip at Cheers@Kallang Wave Mall this morning where each student was given $20 to purchase items of their choice.

Ms Tan Bee Heong, General Manager of The Straits Times School Pocket Money Fund, also received the cheque for $30,000 on behalf of the Fund at the event. She added, “We would like to express our gratitude to Cheers, FairPrice Foundation and Yeo Hiap Seng for bringing joy to our students from low-income families once again. Every year, our beneficiaries look forward to having fun shopping around the store. We look forward to more years of partnership in making a difference to the lives of underprivileged children."

Cheers, FairPrice Foundation and Yeo Hiap Seng have been supporting STSPMF annually through this initiative since 2014. Proceeds go towards feeding 10,000 low-income students yearly by providing them with pocket money for their schooling needs, and easing the financial burden of their parents.

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