14 June 2018
NTUC FairPrice announces official sponsorship of Singapore’s first and only professional boxing world champion
• FairPrice is the official sponsor of local boxer Muhamad Ridhwan’s fight to claim the IBO Super Bantamweight World Title, who will also come on-board as an ambassador for the homegrown retailer
• The sponsorship will include support for Ridhwan’s full-time training expenses, sparring partners and training camps in the lead-up to the fight on 29 September 2018
SINGAPORE, 14 June 2018 – NTUC FairPrice (FairPrice) today announced its official sponsorship of Muhamad Ridhwan, Singapore’s first international professional boxer, who is en route to claiming the International Boxing Organisation (IBO) Super Bantamweight World Title. Should he emerge victorious, it will be the first time a Singaporean clinches a world championship under the renowned IBO sanction body.
Remarking on the sponsorship, Muhamad Ridhwan said, “I am deeply honoured to represent Singapore in this upcoming world title fight and grateful to have earned the sponsorship from FairPrice, an organisation that I can identify with, like most Singaporeans. I want to thank FairPrice for their steadfast belief in local sportsmen and my quest to be Singapore's first boxing world champion. I will persevere relentlessly in training so I can make Singapore proud.”
As Ridhwan prepares to undergo an intense regimen from now till September, the sponsorship will see Ridhwan’s training leading up to the world title well taken care of, as it includes training support with Singapore as his base, regional sparring partners that will provide preparation needed for the fight, including local and regional training camps.
In addition, FairPrice will also be the official sponsor of the IBO international championships, Roar of Singapore V, which will be hosting the fight. It is organised by Singapore-based organisation Ringstar, Asia’s fastest growing Sports Media Property focused on a boxing ecosystem.
CEO of NTUC FairPrice, Mr Seah Kian Peng, said: “FairPrice is proud to be the official sponsor of both Ridhwan and Roar of Singapore V, driven by our belief that sports is an effective platform to bring Singaporeans from all walks of life together. As a homegrown brand, we also champion the efforts of local talents who represent Singapore on a world stage and strive to excel and bring glory to the nation. We stand behind Ridhwan and encourage all Singaporeans to support and cheer him on as he competes for the world championship title.”
Founder and CEO of Ringstar, Scott Patrick Farrell, added, “As a company born and bred in Singapore, with a passion for building local boxing heroes, we are heartened by the contributions of an equally passionate Singapore organisation. FairPrice is standing behind its fellow Singaporeans in the pursuit of sports, and together, we look forward to granting more opportunities for local boxers to chase their dreams while bringing Singaporeans together through their love for the sport.”
FairPrice has been an avid supporter of sports and its value in uniting and galvanising Singaporeans. This includes sponsorships over the years for events and young sporting talents in the international stage, such as the Youth Olympic Games, Special Olympic Games and Southeast Asian Games.