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28 December 2020

NTUC FairPrice extends Merdeka Generation and Pioneer Generation Discount Schemes for an additional year

- The FairPrice Pioneer Generation (PG) Discount Scheme – introduced in 2014 and extended six times since – will be extended for a further 12 months at all FairPrice supermarkets and hypermarkets island-wide

- The FairPrice Merdeka Generation (MG) Discount Scheme, introduced in 2019, will also be extended for another year

- These extensions, running from 1 January - 31 December 2021, are estimated to cost FairPrice over $10 million, in addition to more than $43 million in discounts given to PG members, MG members and seniors to date

SINGAPORE, 28 December 2020 – NTUC FairPrice (FairPrice) announced today that it will be extending its Pioneer Generation (PG) Discount Scheme and Merdeka Generation (MG) Discount Scheme for another 12 months, until 31 December 2021, which is estimated to cost more than $10 million.

Mr Seah Kian Peng, Group CEO, FairPrice Group, said: "We are encouraged that the initiatives continue to receive strong and positive reception from our elderly customers. Last year, FairPrice's discount schemes helped PG/MG members and seniors save over $7.7 million; this year the discount schemes saved more than $10 million. With the extension of the discounts, together with our various initiatives at moderating cost, we hope that these efforts will continue to help customers stretch their dollar in the year ahead.” 

Beyond providing discounts to our pioneers and seniors, FairPrice hopes to inspire the community in recognising and honouring our PG/MG members for their invaluable contribution to our nation in its pioneering years.

FairPrice offers three initiatives to help various groups of seniors stretch their dollar further through different days of the week. These include:

Day of the week Initiative Benefit
Monday PG Discount Scheme 3% discount
Tuesday Seniors Discount Scheme 2% discount
Wednesday PG & MG Discount Scheme 3% discount

Since the PG Discount Scheme was introduced in 2014, it has disbursed more than $24 million in discounts to PG members. In 2020, PG members who shopped at FairPrice saved over $4.5 million through the scheme, while MG members who shopped at FairPrice saved over $3.3 million through the MG Discount Scheme. Over the same period, seniors saved over $2.2 million. The one-year extension of the PG and MG Discount Schemes, with the Senior Discount Scheme, is estimated to cost FairPrice more than $10 million.

To enjoy the MG or PG discount, shoppers need to present their MG or PG card, provided by the government, at cashier counters at all FairPrice supermarkets, FairPrice Shop stores, FairPrice Finest outlets, and FairPrice Xtra hypermarkets. At self-checkout counters, shoppers need to select the MG or PG discount option. The discount is subject to a $200 cap per transaction per day.

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