Buy fresh with confidence

Buy fresh online with confidence at FairPrice
Buy fresh online with confidence at FairPrice

Shop for fresh groceries online with our freshness guarantee!

Be assured that we undertake necessary steps from storage to delivery, and are committed to ensure that your fresh produce reaches you perfectly.

Get a refund if you receive an unsatisfactory fresh product with 3 easy steps:

Submit a webform

Fill up a webform

Upload a photo

Send in pictures of defect within 3 days of delivery

customer service agent will contact you

Our Customer Service associates will get back to you as soon as they can

This applies for meat & seafood, fruits & vegetables, chilled milk, eggs, and bread. Need more details? Click here.

Here’s how we ensure your groceries reaches you fresh:

For deliveries fulfilled from our central distribution centre: A dedicated Quality Assurance team checks the quality of fresh products daily. Fresh products that are unable to meet the guidelines are removed.

For deliveries fulfilled from our stores: Our trained pickers carefully check fresh products upon picking. Quality checks are also conducted by delivery dispatchers prior to delivery as well.

Fresh products are stored at 0 – 4 °C or 16 – 20 °C depending on product category. Chillers are constantly monitored throughout the day to ensure that the cold chain is not compromised during storage.

Pickers are trained to pick as if they are the customers. They will check the quality of fresh products upon picking. Fresh products are also packed appropriately.

Raw poultry, seafood & meat are delivered in cooler boxes with eutectic plates, ensuring that temperature is maintained at less than 4 °C. For fresh products, upon release to drivers, delivery will be made within 4 hours.

Join our picker Ernest to find out how your fresh groceries are packed!

Order fresh from us & enjoy high quality fresh produce delivered right to your doorstep. Start shopping for fresh now!

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