As the adage goes, cheap things are not good, good things are not cheap. Or is it?
All Singaporeans know a good bargain when we see one. After all, our favourite chirp is “Cheap! Cheap!”. Joke aside, we live in a strange world where we are oddly prejudiced against lower prices and yet are drawn to higher cost (read: overpriced) items.
It’s natural to eye a bargain item with suspicion. You’d be thinking, something’s gotta give. So we tend to think housebrand products are of a lower quality. But nothing could be further from the truth!
No lowered compromise on quality
At FairPrice, our housebrand products are priced about 10 to 15 percent lower than average against comparable products from private labels. We source them from over 20 countries that meet stringent certification standards on food safety and quality. Our efforts have not gone unrecognised internationally — we are a primary partner with the United Kingdom Food Standards Agency (FSA)!
You might have read all about famous blogger Mr Brown comparing fresh milk from different brands. If you are a milk connoisseur like Mr Brown, you would probably know not that not all milks are created equally. The breed of the cow, the pastures it grazes on and the overall environment affects the quality of its milk output. Milk from cows which grazed on grass will undoubtedly taste different from that from cows on hay. Much like how terroir affects the taste of wine, but for milk. Doesn’t that make you go mmm…or should we say, moo?
Free from trans fats and preservatives, our UHT housebrand milks are truly the freshest! They originate from Australia — one of the top four exporters of dairy products globally. The Australian dairy industry is also well-known for placing importance on food safety, biosecurity and sustainability. Up to 65 per cent of their cattle graze on open fields and on a wide range of grass to help them produce milk with a more “milky” flavour. So the next time you buy our milk, rest assured you’re buying a product of comparable quality to a private label — but at a more pocket-friendly price!
Up to 65 per cent of their cattle graze on open fields and on a wide range of grass to help them produce milk with a more “milky” flavour. So the next time you buy our milk, rest assured you’re buying a product of comparable quality to a private label — but at a more pocket-friendly price!
Nice rice that doesn’t come at a price
Just like Malaysian comedian Nigel Ng (“Uncle Roger”), all of us Asians know our rice. Just look at the recent uproar he raised in his video reacting to how BBC chef washed her cooked rice in a colander!
However, we’re sure that “Uncle Roger” would approve of Thai Hom Mali, or jasmine rice. Hom Mali rice is the most aromatic and premium variety. It is typically grown in the northeastern region of Thailand. It was even voted the world’s best rice at the World Rice Conference a few times! Graded AAA and certified by Thailand’s Department of Foreign Trade, our aromatic Thai Hom Mali rice offers the same superior quality but at a 20% lower retail price than private labels.
It’s a win-win situation!
Beyond the freshest UHT housebrand milks and premium Thai Hom Mali rice, we also have more than 2,000 housebrand products for you to choose from. You’ll also be happy to know that you can continue enjoying the same quality for the same great price with an extended price freeze on 100 housebrand essentials until December 2020!
So much win.