Tale of two trolleys: Save more with FairPrice Housebrand

Once upon a time, supermarket housebrand products were deemed to be incomparable to other brands in terms of quality due to their lower price.

Well, times have changed! FairPrice and the various sub-brands under our Housebrand umbrella provide the same high-quality essential items at greater value than other private labels. But is it truly as economical as it’s made out to be?

When it comes to verifying the truth, nothing beats an experiment. For many Singaporeans, multi-generational families live under one roof. So we’ve put together two trolleys of essential items for both children and aging parent(s) alike — one from FairPrice Housebrand, and the other from private labels of comparable quality.

Ready to start shopping? Let’s go! 

Trolley A
(Housebrand)

Trolley B
(Private Labels)

FairPrice Nonya Kaya, 250g

$2.50

Nonya Kaya (No Sugar Added) , 250g

$3.30

Rolled Oats, 1 kg

$4.75

Whole Rolled Oats, 800g

$6.69

Chicken Nuggets, 850g

$6.15

Crispy Chicken Nuggets, 850g

$7.65

Junior Formula S4, 900g

$26.00

Children’s Milk Formula Stage 4, 900g

$36.60

Antiseptic Germicide, 750ml

$6.00

Antiseptic Disinfectant Liquid, 750ml

$10.80

Adult Diaper Pants L 105

$10.35

Pants Normal Large 105

$15.40

Mixed Nuts, 150g

$1.00

Mixed Snacks, 150g

$1.22

Full Cream Milk, 1 litre

$1.70

Pure UHT Milk, 1 litre

$2.10

3-Ply DeluxSoft Bathroom Tissue

$4.30

3-Ply Bathroom Tissue Roll Unscented

$6.95

Swif Dishwashing Paste Lemon, 400g

$1.35

Dishwashing Paste Lemon, 350g

$1.95

Time to check out!

Now, here comes the moment of truth as we tally the total for each cart.

Trolley A (FairPrice Housebrand) – Total: $64.10
Trolley B (Comparable brands) – Total: $92.66

You save over 30% ($28.56) when you choose essential items from FairPrice Housebrand over those from private labels!

In reality when you are shopping, you are probably oblivious to the difference of $1 to $2 for an individual item. But it all adds up. And, the uncertainty of our times calls for us to be more mindful of our spending. Time to stretch our dollar further if we can, don’t you agree?

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